A new-fashioned 
Spielhalle

The goal was to create an identity including branding, art direction and styling for
desktop and 
mobile appearances. 

Project             Hyperino

Role                  Ideation & Concept
                          Art Direction & Design 
                          Prototyping w/ micro Animations

Team                Ivan Provenzale, Creative Director 
                          Lu Yu, Senior Art Director
                          
Kristina Wuerz, UX Copywriter 
                          Peter Zoell, Project Manager

I created all brand parts focussing on a modern and playful design language and its core mission to communicate a simple way of online gaming. 

Project    
Hyperino

Role
Ideation & Concept
Art Direction & Design
Prototyping w/ micro Animations

Team
Ivan Provenzale, Creative Director
Lu Yu, Senior Art Director
Kristina Wuerz, UX Copywriter
Peter Zoell, Project Manager

Project    
Hyperino

Role
Ideation & Concept
Art Direction & Design
Prototyping w/ micro Animations

Team
Ivan Provenzale, Creative Director
Lu Yu, Senior Art Director
Kristina Wuerz, UX Copywriter
Peter Zoell, Project Manager

Hyperino header img

The challenges

The biggest challenge of this project was the subject matter. Online gambling is not exactly the most credible business in mind, not known for their brands at all. We had to find a way to create trust and transparency thru UX, key visuals and tone & voice.

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Desktop wireframes. Left to right: 
For new users, returning
users or signed in users.

Process and outcome

From research data of other online gaming websites we knew that users like to have choice when it comes to decide for playing a game. We focused on big game thumbnail lists with bright colours and a centered searchbar.

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Games page with clean structure, 
inviting to scroll and big game tiles.

The site works on desktop and mobile, letting users have the same experience regardless of their device. To ensure continued interaction with the site after acknowledgment we let user perceive every section by theming it with another main clolour. Primary Colours violet for the landing and hopepage, yellow for the center page, the game list overview. A recurrent element throughout are “the bars” backgrounds on each head and footer on every page to make the settling in for users easier.

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Different colour themed pattern backgrounds. Left: Help page with FAQ, Top right; Terms and Conditions, Bottom right Error page.

Lightweight and playful over golden gloss.

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Early logo sketches. Transitions from
lightning shapes to letter H.

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I modified the original typface Venci CF to have
more brand characteristics in the wordmark.

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Styleguide I created after
designing the pages.

Next project

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